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Spring 2023 applications are now closed.

Follow us on Instagram to be the first to know when applications re-open for future semesters.

Who’s eligible:

  • You must be UK based
  • You must be 18+
  • You can’t have attended a portfolio school or similar ad programme before
  • You must be pursuing a creative role in the industry (Art Director/Copywriter)
  • You must be willing to commit to the hours and work required

The dates:

  • Applications Close 19 February, 2023
  • All Applicants will be notified of their status by 24 February 2023
  • Classes are held at 6 PM BST on Tuesdays and Thursdays beginning on Tuesday, 7 March.

How to apply:

  • Make a video no longer than 60 seconds that tells us who you are and why you want to be an advertising creative.
  • Show us your creativity. Do you have an online pin business? Are you big on TikTok? Are you an artist, photographer, poet, dancer? Show us how you’re using your creativity right now.
  • Answer a brief and upload your response as either a presentation deck (Google Slides or PowerPoint) or as a PDF. A sample brief is shown below, but will NOT be the same brief for the next round of applications.

SAMPLE BRIEF- This is an example of the type of brief you will be asked to answer.

A new brief will be posted when applications re-open.

BRAND: FUTURE FARM

Background: A Plant Based meat manufacturer and distributor with products stocked in stores across the UK and Europe from Sainsbury's to small local shops. Their mission is to change how the world eats by shifting food systems for the better. Sustainability and food innovation is at the core of their company. They are growing fast but struggle with name recognition and adoption in a crowded competitor market.

BRIEF

The plant-based meat sector is crowded with many similar brands aimed at getting consumers to try the product and keep buying it. But the popular plant-based meat brands focus on the healthy living angle (Quorn, Linda McCartney Foods). Future Farm is not only about making the best-tasting product. But also about getting consumers to go beyond themselves and save the planet. They are ultimately trying to save the world by galvanising people to stand up and take action every day. They believe the easiest way to do this is via what we eat.

Your task:

Create a campaign that gets people to try Future Farm products and keeps them returning by adding them to their weekly shop.

You can use any channel you like, print, billboards, activations, social media or something totally unexpected. But your idea will be judged on its originality and creativity. Good Luck.